[Marketing Management] Syllabus

[Second Semester]              (2018/2019)

Instructor Information

General Information

Description

Management of marketing as one of the departments of management in establishments, business administration, mechanism of composition, mode of operation, terms, functions and relations with other departments and other departments in the organization with a view to achieving the objectives of the organization as a whole .

Expectations and Goals

A maximum of 5 goals

1-           Definition of marketing and its concepts and objectives.…

2-           The concept of marketing management and customer attention.

3-            Marketing diversity.

4-            Types and divisions of markets.

5-           The nature and importance of the marketing environment.

6-            Marketing mix strategies and their significance.

7-            Nature and concept of price and pricing.

8-           Integrated marketing communication mix.

Language(s) of Instruction:                   English          Textbook(s) Language(s):    English

Course Materials

Required Text

- Marketing Management - Damascus University

- Summary of Marketing Management Course - Syrian Private International University Course.

Schedule

Testing Schedule