Introduction to Marketing

Under Construction

Course Outlines

Course Description and Lectures

Academic Advisor

Scientific Researches

Students Projects

Anciens élèves

[Introduction to Marketing] Syllabus

[Second Semester] 2018/2019

Instructor Information

Instructor	Email	Office Location & Hours
[Dr.Issam Haidar]	[issamhaidar@yahoo.fr ]	[Location, Hours, Days]

General Information

Description

The course focuses on explaining the modern concepts of marketing and focusing on the principles, scientific assets and marketing techniques of each element of the marketing mix. It aims at introducing students to the basics of marketing and sales in general to form a ground

An opportunity to enable the graduate to deal with the vocabulary of this specialty; in addition to enable the assets and skills of sales and on how to identify the needs of the Organization of sales men and mechanisms of selection and training.

Expectations and Goals

Provide the student with basic information about the concept of marketing in general and the marketing process and the definition of marketing concepts and elements of the marketing mix. Which can be limited to the following points:

1. Understand the concept of marketing and marketing process.

2. Understand concepts related to marketing.

3. Identify the elements of the marketing mix.

4. Identify elements of basic marketing management.

Language(s) of Instruction: Arabic Textbook(s) Language(s): Arabic

Course Materials

Required Text

- Fundamentals of Marketing - Damascus University Publications - 2004/2005.

Course Schedule

	Week	Topic	Reading	Exercises
1	22/9 – 27/9	Marketing concept	Book of Fundamentals of Marketing Chapter I	Talk and classroom cases
2	27/9 – 4/10	The most important marketing concepts	Book of Fundamentals of Marketing Chapter II	Talk and classroom cases
3	6/10 – 11/10	Evolution of marketing concepts	Book of Fundamentals of Marketing Chapter II	Talk and classroom cases
4	13/10 – 18/10	Marketing mix elements (1)	The Basics of Marketing Chapter	Talk and classroom cases
5	20/10 – 25/10	Marketing mix elements (2)	The Basics of Marketing Chapter	Talk and classroom cases
6	27/10 – 1/11	Marketing Environment - Internal Environment	The Basics of Marketing Chapter	Talk and classroom cases
7	3/11 – 8/11	Marketing environment - external environment	The Basics of Marketing Chapter	Talk and classroom cases
8	10/11 – 15/11	Consumer Behavior (1)	Book of Fundamentals of Marketing Chapter	Talk and classroom cases
9	17/11 – 22/11	Consumer Behavior (2)	Book of Fundamentals of Marketing Chapter	Talk and classroom cases
10	24/11 – 29/11	Market segmentation (1)	The Basics of Marketing Chapter	Talk and classroom cases
11	1/12 -6/12	Market segmentation (2)	The Basics of Marketing Chapter	Talk and classroom cases
12	8/12 – 13/12	Marketing Research (1)	The Basics of Marketing Chapter	Talk and classroom cases
13	15/12 – 20/12	Marketing Research (2)	The Basics of Marketing Chapter	Talk and classroom cases
14	22/12 -27/12	Marketing Research (3)	The Basics of Marketing Chapter	Talk and classroom cases
15	29/12 – 3/1	Recent trends in marketing	The Basics of Marketing Chapter	Talk and classroom cases

Testing Schedule

test	Date	Subject	Reading	Type	language	% of final grade
Study (1)	27/10	Chapters I-III	Chapter/pp	MCQ / Written	Arabic / English	10%
Study (2)	8/12	Chapters 4 through 6		MCQ / Written	Arabic / English	10%
Oral test	29/12	All the curriculum		Oral interview	Arabic	10%
final exam		All the curriculum		MCQ / Written	Arabic	70%

Attachement Files

Lecture 5

Lecture 4

Lecture 3

Lecture 2

Lecture 1

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