Introduction to Marketing

Under Construction

Course Outlines

Course Description and Lectures

Academic Advisor

Scientific Researches

Students Projects

Anciens élèves

[Introduction to Marketing] Syllabus

[Second semester] 2018/2019

Instructor Information

Instructor	Email	Office Location & Hours
[Issam Haidar]	[issamhaidar@yahoo.fr]	[Location, Hours, Days]

General Information

Description

Providing the students with the basic information about the concept of marketing in general , the marketing process , the definition of marketing concepts and the elements of the marketing mix .

Expectations and Goals

1. Understanding the concept of marketing and marketing process.

2. Understanding concepts related to marketing.

3. Identifying the elements of the marketing mix.

4. Identifying the elements of basic marketing management.

Language(s) of Instruction: English Textbook(s) Language(s) English

Course Materials

Required Text

- Lectures in Principles of Management.

Course Schedule

	Week	Topic	Reading	Exercises
1	9/2/- 14/2	Marketing concept
2	16/2/- 21/2	The most important marketing concepts
3	23/2/- 28/2	Evolution of marketing concepts
4	2/3/-7/3	Marketing mix elements
5	9/3- 14/3	Marketing Environment - Internal Environment
6	16/3-21/3	Marketing environment - external environment
7	23/3-28/3	Consumer Behavior (1)
8	30/3-4/3	Consumer Behavior (2)
9	6/4-11/4	Market segmentation (1)
10	13/4-18/4	Market segmentation (2)
11	20/4-26/4	Marketing Research (1)
12	27/4-2/5	Marketing Research (2)
13	4/5-9/5	Marketing Research (3)
14	11/5-27/5	Recent trends in marketing management
15	18/5-23/5	Marketing Environment - Internal Environment

Testing Schedule

test	Date	Subject	Reading	Type	language	% of final grade
Quiz 1		CHAPTERS 1- 2	CHAPTERS 1- 2	MCQ/written	English	10
Quiz 2		CHAPTERS 3- 5	CHAPTERS 3- 5	MCQ/written	English	10
oral		All of course	All of course	interview	English	10
Final		All of course	All of course	MCQ/written	English	70

Attachement Files

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