Marketing management in financial and banking institutions

Marketing management in financial and banking institutions Syllabus

Second Semester, 2018/2019

Instructor Information

Instructor

Email

Office Location & Hours

[Dr. Ali Al- Khuder]

dr.alialkheder@gmail.com

[Laic Institute, 2.30 PM- 5.30 PM Wednesday]

General Information

Description

- Definition of marketing science and nature in financial and banking institutions.

- Introducing basic concepts in the science of marketing management in institutions. Finance and Banking

- The functions of the administrative process of banking marketing.

Marketing strategies for banking services.

Expectations and Goals

The course aims to:

Providing the student with the theoretical and practical knowledge he needs in the management of the financial and banking institutions (organizations) when he takes over the general administration or one of its functional and technical departments, and whatever its specialized nature: industrial, commercial or service. The decision provides the student with the necessary administrative and technical skills in dealing with the parties These institutions deal with them representatives of employees inside or outside the institution and in both types the student needs special knowledge and skills for each type which is provided by this course.

Language(s) of Instruction:  Arabic                 Textbook(s) Language(s):     English

Course Materials

Required Text

-                   Marketing Services - Fred Cartel

Course Schedule

 

Week

Topic

Reading

Exercises

1

-1-

The nature of banking marketing science.

 

 

2         

-2-

The banking service and its marketing characteristics.

 

 

3

-3-

Consumer Behavior and Banking Service.

 

 

4

-4-

Quality of banking service

 

 

5

-5-

Segmentation of the -banking service market.

 

 

6

-6-

The marketing environment of the banking service

 

 

7

-7-

Marketing Information System and Banking Marketing Research

 

 

8

-8-

Banking product

 

 

9

-9-

Pricing of banking services

 

 

10

-10-

Distribution of banking services.

 

 

11

-11-

Promotion of banking services

 

 

12

-12-

Advertising and communications

 

 

13

-13-

Service Providers and Customer Service

 

 

14

-14-

Marketing strategies for banking services

 

 

15

-15-

A field visit

 

 

16

-16-

A field visit

 

 

Testing Schedule

test

Date

Subject

Reading

Type

language

% of final grade

Quizz 1

27/10

 

 

MCQ/written

Arabic

10

Quizz 2

8/12

 

 

MCQ/written

Arabic

10

Activity

29/12

 

 

 

 

10

Final Exam

5/1/2019

 

 

MCQ/written

Arabic

70

 

Attachement Files

Syrian Private University - Faculty of Business Administration @ 2024 by Syrian Monster - Web Service Provider | All Rights Reserved