Marketing management in financial and banking institutions Syllabus
Second Semester, 2018/2019
Instructor |
|
Office Location & Hours |
[Dr. Ali Al- Khuder] |
[Laic Institute, 2.30 PM- 5.30 PM Wednesday] |
The course aims to:
- Marketing Services - Fred Cartel
|
Week |
Topic |
Reading |
Exercises |
1 |
-1- |
The nature of banking marketing science. |
|
|
2 |
-2- |
The banking service and its marketing characteristics. |
|
|
3 |
-3- |
Consumer Behavior and Banking Service. |
|
|
4 |
-4- |
Quality of banking service |
|
|
5 |
-5- |
Segmentation of the -banking service market. |
|
|
6 |
-6- |
The marketing environment of the banking service |
|
|
7 |
-7- |
Marketing Information System and Banking Marketing Research |
|
|
8 |
-8- |
Banking product |
|
|
9 |
-9- |
Pricing of banking services |
|
|
10 |
-10- |
Distribution of banking services. |
|
|
11 |
-11- |
Promotion of banking services |
|
|
12 |
-12- |
Advertising and communications |
|
|
13 |
-13- |
Service Providers and Customer Service |
|
|
14 |
-14- |
Marketing strategies for banking services |
|
|
15 |
-15- |
A field visit |
|
|
16 |
-16- |
A field visit |
|
|
test |
Date |
Subject |
Reading |
Type |
language |
% of final grade |
Quizz 1 |
27/10 |
|
|
MCQ/written |
Arabic |
10 |
Quizz 2 |
8/12 |
|
|
MCQ/written |
Arabic |
10 |
Activity |
29/12 |
|
|
|
|
10 |
Final Exam |
5/1/2019 |
|
|
MCQ/written |
Arabic |
70 |
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